Audi F1 Adds NinjaOne as Sixth Partner Ahead of Debut Season

Audi’s brand‑new Formula 1 entry has signed a multi‑year partnership with US software firm NinjaOne. The deal makes NinjaOne the team’s official endpoint‑management, mobile‑device‑management and SaaS‑backup partner, handling both factory and trackside IT. The move aligns with Audi’s measured sponsorship strategy, which favours a handful of high‑impact partners over a cluttered livery.

Why it matters:

• A unified IT platform is critical for the data‑intensive development and race‑day operations of a modern F1 car.
• NinjaOne’s recent milestones—over $500 million in annual recurring revenue and a $5 billion valuation—demonstrate its capacity to support a high‑tech sport.
• Audi’s “quality‑over‑quantity” sponsor approach keeps the car’s livery clean while still tapping top‑tier commercial expertise.

The details:

• NinjaOne will monitor and manage every Audi endpoint, from design‑office workstations to trackside telemetry systems.
• Its software consolidates device management, endpoint security and SaaS backup into a single console, giving the team greater visibility and faster incident response.
• The partnership spans multiple years, covering Audi’s inaugural season and potentially expanding into broader B2B collaborations across the F1 ecosystem.
• Team principal Jonathan Wheatley has said the squad wants a car “not covered in sponsor logos from top to bottom,” and NinjaOne fits that precision‑focused vision.
• Stefano Battiston, chief commercial officer, added: “We choose partners that share our values, ambition and pursuit of excellence. NinjaOne’s focus on performance and continuous improvement aligns strongly with how we are building the Audi Revolut F1 Team.”

What’s next:

• Audi will integrate NinjaOne’s platform during pre‑season testing ahead of its 2026 debut.
• Both organisations plan joint showcases at select events, highlighting how IT reliability underpins performance in today’s F1.
• A successful rollout could set a new benchmark for tech‑centric sponsorships in the sport, encouraging other teams to prioritize integrated digital partners.