Audi F1 Secures Multi-Year Partnership with Perk for 2026 Entry
Audi, poised to enter Formula 1 in 2026 with the acquisition of Sauber, has announced a significant multi-year partnership with Perk, an intelligent travel and spend platform. Perk will serve as Audi's official work automation partner, tasked with managing the complex logistical demands of the F1 calendar. This strategic alliance aims to enhance operational efficiency, allowing the team to focus on performance and precision as they prepare for their highly anticipated debut.
Audi, set to join the Formula 1 grid in 2026 by taking over Sauber, has announced a new multi-year partnership with Perk, an intelligent travel and spend platform. This strategic collaboration aims to streamline the immense logistical challenges of the F1 calendar.
Why it matters:
After years of anticipation, Audi's entry into F1 in 2026 marks a significant moment for the sport and the brand. Securing a partnership with Perk addresses a critical operational component: managing the complex travel and logistical demands of a global F1 team. Efficient logistics are often overlooked but are fundamental to a team's performance, allowing personnel to focus on racing rather than administrative burdens.
The Details:
- Perk as Official Partner: Perk will become Audi's official work automation partner, leveraging its intelligent tools to manage travel and spending for the team.
- Logo Visibility: The Perk logo will be prominently displayed on various Audi F1 team assets, enhancing brand visibility within the sport.
- Logistical Efficiency: Team Principal Jonathan Wheatley emphasized the "immense logistical effort" behind every race, highlighting that precise travel management for hundreds of people is crucial given F1's demanding global calendar.
- Focus on Performance: Wheatley stated that Perk's technology will bring "intelligence and efficiency" to operations, empowering teams to maintain maximum focus and precision on track.
- Shared Ambition: Perk CEO and co-founder Avi Meir noted that the partnership embodies shared values of "ambition backed by action," aligning with Perk's mission to disrupt industry norms.
- Recent Partnership Trend: This announcement follows closely on the heels of Audi's confirmation that Visit Qatar will also become a principal partner from 2026, focusing on hospitality and promoting Qatari heritage to F1 fans worldwide.
What's next:
As Audi gears up for its 2026 debut, these partnerships underscore the meticulous preparation required to enter Formula 1. The collaboration with Perk is a foundational step in building an efficient operational infrastructure, essential for success in a sport where every detail matters. Further partnership announcements and team developments are expected as Audi's F1 project progresses towards its much-anticipated launch.