George Russell and Brad Pitt Star in Viral Mercedes-AMG Prototype Video

Mercedes F1 driver George Russell and Hollywood actor Brad Pitt have teamed up for a promotional video for the Mercedes-AMG GT 4-Door Coupe prototype in Las Vegas. The collaboration, which sees Russell as a valet driver and Pitt as the new face of the car, has garnered significant fan attention.

Why it matters:

This high-profile collaboration between a top F1 driver and a Hollywood icon not only generates massive buzz for Mercedes-AMG's upcoming 2026 model but also cleverly intertwines the worlds of elite motorsport and global entertainment. It leverages the growing popularity of F1, partly fueled by Pitt's upcoming F1 film, to reach a broader audience, showcasing the brand's performance credentials and design ambitions.

The Details:

• Valet Driver Role: George Russell, in a fun twist, acts as a valet driver at Caesars Palace on the Las Vegas Strip, returning the camouflaged Mercedes-AMG GT 4-Door Coupe prototype to Brad Pitt.
• Prototype Unveiling: Pitt has been announced as the new face for the Mercedes-AMG GT 4-Door Coupe, which is scheduled for its world premiere in 2026.
• Performance Showcase: Russell demonstrated the prototype's capabilities, including its triple-motor powertrain and revolutionary drive concept, by drifting and performing doughnuts and burnouts in the parking lot.
• Social Media Buzz: Russell shared his excitement on X, posting: "Part-time F1 driver, full-time valet driver for Brad Pitt. So cool to be a part of this campaign with @mercedesamg in the Mercedes-AMG GT 4-Door Coupe Prototype."
• Star Endorsements:
  • Pitt stated: "I've always been a fan of performance – both on screen and behind the wheel. That same dedication to performance and thrill is what defines Mercedes‑AMG and I am proud to be part of this next chapter."
  • Russell added: "AMG has created something truly special here. I had an incredible day in Vegas with the Mercedes‑AMG GT 4‑Door Coupe prototype. The car feels fantastic, and I'm really impressed with the performance that AMG is bringing to the road. I think fans have something very special to look forward to."
• AMG's Vision: Michael Schiebe, CEO of Mercedes-AMG GmbH, emphasized Pitt's authenticity aligning with the spirit of the new coupe, aiming to redefine performance and create an "exciting, unforgettable experience."
• Fan Reactions: The video received widespread praise, with fans noting humorous details like Russell's iconic 'T' pose in an 'Employee of the Month' photo frame. Comments highlighted the ad's effectiveness and entertainment value.

The Big Picture:

This campaign is more than just a car commercial; it's a strategic move by Mercedes-AMG to tap into the surging global interest in Formula 1. By featuring an active F1 driver and a major Hollywood star, the brand amplifies its message of performance and luxury, setting a high bar for the 2026 vehicle's debut. The viral success demonstrates effective marketing that connects with both automotive enthusiasts and the broader pop culture audience, fostering anticipation for future reveals and collaborations.

What's next:

The buzz generated by this campaign is likely to be just the beginning of Mercedes-AMG's promotional push for the GT 4-Door Coupe prototype. Fans can expect more glimpses and details as the 2026 world premiere approaches, with the brand likely to continue leveraging high-profile figures and engaging content to maintain public interest. This successful blend of motorsport and entertainment could also pave the way for similar marketing strategies in the automotive industry.