Haas to Race as TGR Haas F1 in 2026, Deepening Toyota Partnership

The Haas F1 Team will undergo a significant rebrand for the 2026 season, racing under the new moniker TGR Haas F1. This change signifies a strengthened partnership with Toyota Gazoo Racing (TGR), Toyota's motorsport division, which will also assume title partnership rights.

Why it matters:

• This rebranding marks a pivotal moment for Haas, solidifying its alliance with a major automotive manufacturer like Toyota. For a team that has often operated with more limited resources, this expanded partnership could provide the technical and financial backing needed to climb the F1 grid.
• Toyota's return to a more prominent role in F1, albeit through a partnership rather than a full factory entry, indicates a renewed strategic interest in the sport and could open doors for future Japanese talent and technology.

The Details:

• New Identity: Haas will officially be known as TGR Haas F1 starting in 2026, with Toyota Gazoo Racing becoming the title partner, replacing MoneyGram after three seasons.
• Technical Partnership Evolution: The collaboration, which began in October 2024, has seen TGR support Haas's research and development efforts, enabling the team to establish its first-ever Testing of Previous Cars (TPC) program.
• Driver Development: The TPC program will be formally known as the TGR Haas Driver Development Programme. It includes the introduction of Toyota's driving talent, such as Ryo Hirakawa, Sho Tsuboi, Ritomo Miyata, and former F1 driver Kamui Kobayashi, through 14 days of running in 2025 at tracks like Silverstone, Paul Ricard, and Fuji.
• Infrastructure Boost: Toyota has also been instrumental in the commissioning and development of a brand-new simulator at Haas's Banbury facility in the UK.
• Personnel Development: A key aspect of the partnership focuses on personnel development and the management of engineering and mechanic human resources, closely linked with the TPC program.
• Team Principal's View: Ayao Komatsu, Haas team boss, expressed privilege in deepening the relationship, citing successful TPC running and behind-the-scenes collaborations, including simulator development and personnel cultivation.
• Toyota Chairman's Vision: Akio Toyota, chairman of Toyota, highlighted how the partnership allows the 'next generation' of TGR drivers and engineers to emerge into Formula 1, aligning with TGR's 'People, Product, Pipeline' mantra.

What's next:

• The TGR Haas F1 Team will unveil its VF-26 livery online on January 23rd, 2026, followed by private pre-season testing in Barcelona from January 26th to 30th.
• This expanded partnership is expected to bolster Haas's long-term competitiveness, providing a more robust foundation for technical innovation and driver development as the new F1 regulations take effect.