Haas to Rebrand as TGR Haas F1 Team for 2026 with Toyota Title Partnership

Haas has announced a landmark title partnership with Toyota Gazoo Racing, set to rebrand the American Formula 1 outfit as TGR Haas F1 Team from 2026. This move formalizes and deepens a relationship that began with a technical collaboration in late 2024, providing Toyota a direct route back into Grand Prix racing without fielding its own works team.

Why it matters:

• This partnership provides Haas with crucial stability and an infusion of resources as F1 approaches its significant 2026 regulatory changes, allowing the team to strengthen its infrastructure and competitiveness.
• For Toyota, it offers a strategic opportunity to re-engage with Formula 1, cultivate future engineering talent, and sharpen its competitive edge on a global stage, all without the immense financial and operational commitment of a full manufacturer entry.

The Details:

• The alliance significantly expands Toyota's involvement, including a major role in Haas's Testing of a Previous Car (TPC) program.
• Personnel Integration: Toyota intends to use this platform to fully immerse its engineers, mechanics, and drivers into F1's top-tier competitive environment.
• Komatsu's Perspective: Team principal Ayao Komatsu emphasized that the expanded partnership reflects strong trust and positive early results, including the successful TPC running and the development of a 2026 simulator at Haas's Banbury facility.
• Toyota's 'People, Product, Pipeline': Toyota Motor Corporation chairman Akio Toyoda highlighted that this partnership will accelerate TGR’s mantra, focusing on developing the next generation of talent and building a future-proof culture and team.
• New Look: Toyota’s presence will be prominently featured when the 2026 challenger is unveiled on January 23rd during an online livery reveal.
• End of an Era: The transition also marks the conclusion of MoneyGram’s three-and-a-half-year tenure as Haas’s title partner.

What's next:

• The TGR Haas F1 Team will debut its 2026 challenger and livery on January 23rd, showcasing the new identity and the visual integration of Toyota Gazoo Racing.
• The success of this deepened technical and strategic partnership will be closely watched, as it represents a significant shift for both organizations in preparing for F1's next major regulatory overhaul.
• This collaboration could potentially elevate Haas's performance ceiling while providing Toyota with invaluable, hands-on F1 experience for its personnel and future programs.