Haas to Rebrand as TGR Haas F1 Team in 2026, Livery Launch Date Set
Haas F1 Team is set to undergo a major transformation in 2026, rebranding as the TGR Haas F1 Team with Toyota Gazoo Racing stepping in as the new title sponsor. This expanded partnership, building on an existing technical collaboration, includes a new driver development program and significant infrastructure investments like a new simulator. The team's fresh livery will be unveiled on January 23, 2026, marking a pivotal new chapter for the American outfit.
Haas F1 Team is set for a significant transformation in 2026, rebranding as the TGR Haas F1 Team under a new title sponsorship with Toyota Gazoo Racing. This move deepens their existing technical partnership, which began in October 2024, signaling a bold new direction for the American team.
Why it matters:
After years of operating with limited resources and often finding themselves at the back of the grid, Haas's enhanced partnership with Toyota Gazoo Racing (TGR) could provide the critical backing needed to elevate their competitiveness. A major title sponsorship and technical collaboration with an automotive giant like Toyota brings not only financial stability but also significant engineering and developmental resources, potentially allowing Haas to consistently contend for points and improve its standing in Formula 1.
The Details:
- Rebranding: The team will officially be known as "TGR Haas F1 Team" starting in the 2026 season.
- Title Sponsor: Toyota Gazoo Racing (TGR) will take over as the team's title sponsor from MoneyGram, which has held the position since 2023.
- Technical Partnership Deepens: The collaboration extends beyond branding. Since October 2024, Haas and TGR have been in a multi-year technical partnership.
- Driver Development Program: The two entities are progressing with their first fully-fledged TPC (Technical Partnership Collaboration) program for 2025, to be known as the 'TGR Haas Driver Development Program'.
- Infrastructure Investment: Haas team boss Ayao Komatsu highlighted the installation of a new simulator at their Banbury facility for 2026, a direct benefit of their partnership with TGR.
- Toyota's Vision: Akio Toyoda, Chairman of Toyota Motor Corporation, emphasized the partnership's role in developing young TGR drivers and engineers, stating that "Toyota is now truly on the move" and that the collaboration will accelerate TGR's 'People, Product, Pipeline' mantra.
What's next:
The 'TGR Haas F1 Team' era will officially kick off with the unveiling of their new car livery online on January 23, 2026. This reveal will precede the start of pre-season testing at the Circuit de Barcelona-Catalunya. The coming seasons will reveal if this deepened alliance with Toyota can translate into improved on-track performance and a more competitive future for the team.