Hamilton Looks to 2026 with 'Joy and Passion' in Reflective Post

Lewis Hamilton used his non-alcoholic agave spirit brand, Almave, to share a reflective message on the past year, emphasizing a focus on 'joy, passion, and curiosity' for the future. The seven-time world champion's letter, which touches on building on 'defining milestones,' comes as he prepares for the most significant chapter of his F1 career: his highly anticipated move to Ferrari in 2026.

Why it matters:

Hamilton's public reflection offers a rare glimpse into his mindset during a pivotal career transition. By highlighting growth and positive energy outside of F1, he signals a holistic approach to the immense pressure and expectation that will come with leading Ferrari. His focus on 'joy' and 'passion' suggests he is cultivating the mental framework needed to chase a record eighth world title in a new environment.

The details:

In his post, shared via Almave's social media, Hamilton highlighted key achievements for the brand:

• He praised the brand's community growth, noting its presence at major events like Coachella and Cinco de Mayo.
• He expressed particular pride in the launch of Humo, a new non-alcoholic smoky spirit, calling it a 'defining moment of the year.'
• The letter concluded with a forward-looking statement: 'Here’s to the road ahead,' directly nodding to his future both with Almave and in F1.

Looking ahead:

Hamilton's mention of 2026 is the clear bridge to his Ferrari debut. The 'joy, passion, and curiosity' he aims to channel into his business are likely the same principles he will bring to Maranello. As he closes a final chapter with Mercedes, this message suggests he is not just preparing for a new team, but for a new personal and professional era, aiming to fill his 'cup' with positive momentum ahead of the 2026 season.