Max Verstappen Signs Exclusive Multi-Year Merchandise Deal with Fanatics

Max Verstappen has signed an exclusive, multi-year partnership with global merchandise giant Fanatics, focusing on e-commerce, licensed products, and trading cards. The deal will include the launch of a new global Verstappen shop, offering fans worldwide access to exclusive memorabilia, autographed items, and used racing gear spanning key moments of his career.

Why it matters:

This partnership underscores Verstappen's immense marketability and global fanbase, which continues to grow despite his 2025 championship miss. It represents a significant commercial move for the driver, expanding his brand's reach beyond the track and directly connecting with fans through curated merchandise and collectibles.

The details:

• The agreement with Fanatics covers e-commerce, licensed merchandise, and trading cards, including the sale of autographed items and used racing gear.
• A dedicated global Verstappen online shop will be launched as part of the deal.
• Verstappen expressed enthusiasm about creating products that "truly fit my career" and offer fans "something special to collect and enjoy."
• Fanatics Commerce CEO Andrew Low Ah Kee highlighted Verstappen's "remarkable" global growth and status as "one of the most influential athletes in the world."

What's next:

The partnership will immediately roll out new product lines and the global Verstappen shop. Separately, Verstappen will also need to select a new permanent race number for the 2026 season, following the FIA's rule change allowing drivers to switch numbers and the champion's #1 being assigned to 2025 title winner Lando Norris.