Red Bull, Mercedes Unveil New Logos for 2026 F1 Season
Ahead of the 2026 F1 season's major regulatory reset, Red Bull and Mercedes have unveiled new logos. Red Bull's design nods to its past, while Mercedes more prominently features its title sponsor, signaling fresh starts for both teams.
Red Bull and Mercedes have debuted updated team logos ahead of the 2026 Formula 1 season, a year marked by a major technical reset. The subtle branding changes signal a fresh start for both giants as they prepare for a new era of competition. For Red Bull, it's particularly significant as they prepare to race with their own in-house power unit for the first time.
Why it matters:
- In a sport driven by branding and partnerships, a new logo is a public declaration of a team's ambitions and direction heading into a pivotal season.
- For Red Bull, the change marks the culmination of their massive project to build their own power unit, a move that will define their future success and independence.
- Mercedes' update reinforces the strength of its long-standing title partnership with Petronas, a key pillar of their operations, amidst the competitive uncertainty of the new regulations.
The details:
- Red Bull Racing: The team has reintroduced subtle white strokes around the 'Red Bull Racing' text, a design element that harkens back to logos from their earlier championship-winning years, creating a link to their past dominance as they forge a new future.
- Mercedes-AMG Petronas: The Silver Arrows have incorporated 'Petronas Formula 1 Team' beneath its iconic three-pointed star and AMG branding, giving their title sponsor more prominent and permanent placement in the team's official identity.
Looking Ahead:
The new logos are just the visual tip of the iceberg for both teams as they gear up for one of the most significant seasons in recent F1 history. With the entire grid facing a reset under new technical regulations, the 2026 season promises a shake-up in the competitive order. Both Red Bull and Mercedes will be hoping their new branding is the first step toward a new era of on-track success.