Revolut CMO Criticizes Ferrari's HP Livery Design
Revolut's chief marketing officer has slammed Ferrari's livery design for clashing with title sponsor HP, while praising McLaren's branding integration as a superior example of identity alignment.
Revolut's chief marketing officer, Antoine Le Nel, has publicly criticized Ferrari's decision to place HP's blue logo on its iconic red car, calling it a design failure while praising McLaren's branding approach.
Why it matters:
As sponsors pour millions into F1, brand identity and visual integration are becoming critical battlegrounds. Revolut's comments highlight the importance of aesthetic harmony and the risks of clashing colors, especially as the fintech giant prepares its own high-profile entry with Audi.
The details:
- Design Critique: Speaking on the Business of Sport podcast, Le Nel questioned the logic behind the blue HP logo on Ferrari's red chassis, stating, "How can you put blue on a red car? This is not good."
- McLaren Praise: In contrast, he lauded McLaren's partnerships with Mastercard and Google Chrome, noting they represent "great branding" that fits naturally with the team's identity.
- Audi Alignment: Le Nel explained that Revolut chose Audi over other entrants like Cadillac because of shared values. He emphasized that Audi is building its car "from the ground up"—chassis, engine, and all—mirroring Revolut's own philosophy of disrupting incumbents through self-reliance.
Looking Ahead:
With Audi targeting championship contention by 2030, the seamless integration of Revolut's branding will be a key focus, contrasting sharply with the visual friction seen at Maranello.