Ricciardo Strengthens Ford Ties Ahead of Red Bull’s 2026 Launch

Daniel Ricciardo is set to announce a major collaboration between his clothing brand, Enchanté, and Ford Racing. The reveal is scheduled for January 15, 2026, strategically aligning with Red Bull Racing's launch of their 2026 challenger. This move underscores the deepening relationship between the retired driver and the American manufacturer as Red Bull prepares to enter a new era with Ford power units.

Why it matters:

Ricciardo remains one of the most charismatic figures in Formula 1. His continued involvement with Ford and Red Bull serves as a vital marketing bridge as the team transitions to Ford power. The collaboration leverages his massive fanbase to generate hype for the 2026 season, signaling that while his driving days are over, his influence on the sport's commercial side is far from finished.

The details:

• Strategic Timing: Enchanté’s social media teaser confirmed the "Enchanté x Ford Racing" partnership will drop on January 15, the exact same day Red Bull unveils its 2026 car.
• Ambassador Role: Since retiring in September 2025, Ricciardo has officially served as a Ford ambassador, maintaining his presence in the motorsport world.
• Personal Passion: Ricciardo highlighted his genuine affinity for the brand, citing road trips in his Ford Raptor and Ford's participation in global motorsport events like Dakar, Le Mans, and Bathurst.
• Red Bull Connection: The announcement coincides with the debut of Red Bull's Ford-powered era, linking Ricciardo’s history with the team to its future technical partnership.

Looking ahead:

Expect Ricciardo to be a prominent face during Red Bull's 2026 launch events. This collaboration is likely just the beginning of a broader marketing campaign designed to unite the heritage of Red Bull Racing with the industrial might of Ford, aiming to challenge the dominance of other manufacturers in the new regulatory era.