Terry Crews Drives Full-Size LEGO Cadillac with F1 Stars in Las Vegas
At the 2025 Las Vegas Grand Prix, actor Terry Crews chauffeured F1 podium finishers Max Verstappen, Lando Norris, and George Russell in a full-size, drivable 1950s Cadillac Fleetwood Sixty Special made from 418,000 LEGO bricks. This spectacle celebrates the deepening partnership between the LEGO Group and Formula 1, which also includes a new collaboration with F1 Academy, featuring a LEGO-liveried car and a Speed Champions set in 2026.
The LEGO Group and Formula 1 celebrated their partnership at the 2025 Las Vegas Grand Prix, featuring a full-size, drivable 1950s Cadillac Fleetwood Sixty Special made from 418,000 LEGO bricks. Following the dramatic 50 laps under the bright lights of Sin City, podium finishers Max Verstappen, Lando Norris, and George Russell were chauffeured from the pitlane to the iconic Bellagio fountains by actor and Cadillac F1 team ambassador Terry Crews in this unique 'cool down car.'
Why it matters:
This spectacular activation underscores the growing collaboration between Formula 1 and the LEGO Group, extending beyond simple merchandise into immersive fan experiences. Such high-profile events at major Grand Prix weekends like Las Vegas not only amplify fan engagement but also highlight F1's increasing mainstream appeal and its ability to attract diverse partnerships.
The Details:
- LEGO Cadillac: The 1950s Cadillac Fleetwood Sixty Special replica is built from 418,000 LEGO bricks, weighs over two tons, measures more than five meters in length, and features working lights and sounds.
- Post-Race Celebration: After the Las Vegas Grand Prix, actor Terry Crews, a Cadillac F1 team ambassador, drove podium finishers Max Verstappen, Lando Norris, and George Russell in the LEGO Cadillac from the pitlane to the Bellagio fountains.
- Paddock Display: Prior to its victory lap, the pink open-top car was showcased in the paddock as part of a wedding-themed setup.
- Broader Partnership: This event is part of a multi-year partnership between the LEGO Group and F1 Academy. This includes driver Esmee Kosterman racing a LEGO-liveried car in 2026 and the release of a 201-piece LEGO Speed Champions F1 Academy car set.
Between the lines:
Julia Goldin, Chief Product and Marketing Officer at the LEGO Group, emphasized how these collaborations bring fans a new dimension to the F1 experience. The use of the Sphere's iconic Exosphere for engaging content and the expansion into F1 Academy demonstrate a strategic effort to deepen fan connections and broaden the sport's reach. Emily Prazer, Chief Commercial Officer at Formula 1, highlighted the continuous push for creativity and boundary-breaking, reflecting F1's ambition to innovate both on and off the track.
What's next:
The success of the 2025 Las Vegas Grand Prix activations signals a promising future for the partnership between Formula 1 and the LEGO Group. With a new F1 Academy car and set on the horizon for 2026, fans can anticipate even more creative and interactive ways to engage with the sport, further cementing F1's position as a global entertainment spectacle.