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Argentine Power Surge Fuels Colapinto's Alpine Revolution
24 January 2026Del Rio2 MIN READ

Argentine Power Surge Fuels Colapinto's Alpine Revolution

Del Rio
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Del Rio24 January 2026

Alpine Makes F1 History with Majority Argentinian Sponsorship Backing Franco Colapinto

The Alpine F1 Team has entered the record books, becoming the first Formula 1 constructor in history to have a majority of its primary sponsors hail from a single country outside its own base: Argentina.

This unprecedented commercial shift is a direct and powerful show of support for the team's newly promoted Argentinian driver, Franco Colapinto. Major national brands are rallying behind their compatriot, positioning him as the focal point of Alpine's future.

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The key Argentinian sponsors now prominently featured on the Alpine car and team gear include:

  • Havanna: The iconic brand of alfajores.
  • Playadito: A leading name in yerba mate.
  • MercadoLibre: The massive e-commerce and fintech giant.
  • Pampa Energía: A major energy company.

The strategic move signals that Alpine and its backers view the 21-year-old Colapinto not just as a driver, but as the project's cornerstone for the coming years. The sponsors' investment underscores a belief that he is poised to become a team leader and a favorite for Argentine fans worldwide.

"This is more than sponsorship; it's a national project," a source close to the team noted. "Franco has the talent, and now he has the full weight of Argentine industry behind him to help propel Alpine forward."

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