Audi Reveals Team Name and Logo for 2026 Formula 1 Entry

Audi has officially announced its future Formula 1 team will be named the Audi Revolut F1 Team, marking a major milestone ahead of its planned 2026 debut. The German manufacturer also unveiled its new team logo and confirmed the public reveal of its 2026 car will take place in Berlin next January.

Why it matters:

This announcement solidifies Audi's ambitious entry into Formula 1, moving from concept to a concrete team identity with a major title partner. The long-term partnership with financial technology company Revolut signals a modern approach to team sponsorship and operations, aiming to build a global fanbase and competitive structure well before the first race.

The details:

• Official Identity: The team will compete from the 2026 season under the name Audi Revolut F1 Team. Project CEO Mattia Binotto stated the name is a "symbol for the combined strength of our teams in Germany, Great Britain, and Switzerland" and unites the project on its path to the grid.
• Organizational Rebranding: The existing Sauber Motorsport AG entity, which Audi is acquiring, will be renamed Audi Motorsport AG. The development center in Bicester, UK, will become the Audi Motorsport Technology Centre UK. The Sauber Holding AG and Sauber Technologies AG entities will continue to exist separately.
• Car Launch Plans: The design of the 2026 Formula 1 car will be presented to the public on January 20, 2026, in Berlin, followed by a fan event the next day. The goal is to generate excitement and build a connection with fans globally before the team's competitive debut.
• Partnership Scope: The alliance with title partner Revolut is described as going beyond traditional sponsorship. Starting in 2026, Revolut is expected to support operational processes within the team with digital solutions.

What's next:

All eyes will now be on the Berlin reveal event in January 2026, which will serve as the first major public showcase for the complete Audi F1 project. The team's focus will be on finalizing its chassis development to pair with the in-house power unit it is developing for the new 2026 regulations, aiming to establish itself as a competitive force from the outset.