Audi sticks to 2030 championship goal despite past F1 setbacks

Audi has set its sights on fighting for the 2030 F1 World Championship, even though it will only be its fifth season. Chief Mattia Binotto insists the goal is realistic, framing it as a series of milestones rather than a promise. The plan mirrors past over‑ambitious targets from Renault, but Audi says its approach is grounded in building a credible, competitive image.

Why it matters:

• Establishes Audi as a serious contender, influencing sponsor and partner interest.
• Sets a clear timeline for developing its new power unit and chassis under the 2026 regulation changes.

The details:

• Audi will take over Sauber's Hinwil facility, using it as a base for the 2026 entry.
• The 2026 rules bring hybrid power units and aerodynamic changes; Audi plans a bespoke powertrain.
• Binotto highlighted internal targets: scoring points in every race from 2026 onward and improving perception among peers.

What's next:

• 2026 debut will focus on proving reliability and earning respect as a “serious competitor.”
• By 2028 Audi aims to consistently challenge for podiums, using incremental performance gains from its hybrid and aero packages.
• The 2030 championship target will be reviewed annually, with milestones tied to points, podiums, and eventual race wins.