Audi to Unveil 2026 F1 Team Identity and Livery on January 20

Audi will fully reveal its 2026 Formula 1 team identity, title sponsor, and debut car livery at a launch event in Berlin on January 20. The German manufacturer, entering as the Audi Revolut F1 Team, aims to use the event to unify its global operations and formally introduce its championship ambitions to fans ahead of its grid debut.

Why it matters:

This launch marks a pivotal transition for the Audi project from a concept to a tangible racing entity with a public identity. As a major manufacturer commitment in the sport's new 2026 regulatory era, its presentation and stated goals will set the initial tone and expectations for its competitive journey, impacting fan engagement and the broader team dynamics within the F1 paddock.

The details:

• The official team name will be Audi Revolut F1 Team, confirming the banking platform as its title sponsor.
• The January 20 event in Berlin is an exclusive launch, followed by a public opening on January 21 for fan engagement.
• The reveal builds on a concept livery first shown at an event in Munich last month.
• Leadership Structure: Mattia Binotto, as Head of F1, oversees the overall project, while Team Principal Jonathan Wheatley manages day-to-day sporting operations.
• Operational Hub: The team is a collective effort, combining operations and personnel across facilities in Germany, the UK, and Switzerland.

The big picture:

Audi's entry is one of the most anticipated additions to the F1 grid, representing a significant manufacturer commitment under the new 2026 power unit regulations. The project carries a long-term ambition to fight for championships, with a target set for the 2030 season. Its development and integration will be closely watched as a barometer for the attractiveness and challenges of the sport's next technical era.

What's next:

All focus is on the Berlin launch as the formal starting point of the Audi Revolut F1 Team's public journey. Following the identity reveal, the immense technical challenge begins in earnest—designing, building, and testing a completely new car and power unit to be ready for competitive debut in just over two years.