Cadillac unveils split-livery F1 car in high-profile Super Bowl reveal

Cadillac chose America's biggest sporting stage to reveal the bold split-livery design for its debut Formula 1 car, making a splash during the Super Bowl broadcast. The new team, Formula 1's first all-new entrant in a decade, simultaneously unveiled a replica car in New York's Times Square, signaling its intent to connect with fans far beyond the traditional racing paddock.

Why it matters:

The high-profile reveal underscores the commercial ambition and American identity of the General Motors-backed squad. By leveraging the massive cultural platform of the Super Bowl, Cadillac is immediately establishing itself as a team focused on broad entertainment appeal and marketing savvy, not just on-track performance. Its entry marks a significant moment for F1's ongoing expansion in the United States.

The details:

• The livery features a stark black-and-white split down the middle of the car, described by the team as a "yin-and-yang balance" representing "grit, determination, and performance" on one side and "aspiration, optimism and ambition" on the other.
• The reveal strategy was intentionally unconventional. Chief executive Dan Towriss stated the Super Bowl and Times Square were chosen as the "intersection of performance, culture, and entertainment."
• The team has already begun on-track development. Its Ferrari-engined 2026 challenger, running in a temporary dark livery, completed a shakedown at Silverstone and 164 laps during a group test in Barcelona last month.
• Cadillac has secured an experienced driver lineup, signing race winners Valtteri Bottas and Sergio Perez for its inaugural season.

What's next:

The car will run in its official race livery for the first time during a filming day in Bahrain on Monday. The team then joins the rest of the grid for official pre-season testing at the same circuit starting Wednesday, February 11th, offering the first real glimpse of its competitive potential.