Charles Leclerc Unveils New CL16 Merchandise Line, Including Dog Apparel

Charles Leclerc has officially launched his new, limited-edition merchandise line, CL16, which includes apparel for himself and even his beloved dog, Leo. The Ferrari driver announced the collection on Instagram, expressing his personal connection to its creation.

Why it matters:

Leclerc's move into a standalone merchandise line signifies a growing trend among top F1 drivers to build personal brands beyond their team affiliations. This allows him to connect directly with his fanbase through a personal style statement, creating another revenue stream and solidifying his presence in the wider lifestyle and fashion industry. This also follows his previous collaboration with Ferrari Style, showing his consistent interest in fashion.

The details:

• The CL16 collection features a range of items including T-shirts starting at £53, hoodies from £99, and a wool scarf priced at £135.
• Notably, Leclerc's famous dog, Leo, is featured in the campaign, sporting a red knitted dog sweater which is also available for purchase at £41.
• Leclerc stated to WWD that the line is designed to be "timeless, understated and made to last," reflecting his personal sense of style and a desire to create something genuine for his supporters.
• This isn't Leclerc's first foray into fashion; he previously collaborated with Ferrari Style for a capsule collection, Ferrari x Charles Leclerc, launched ahead of the Monaco Grand Prix in May 2025. He worked with Ferrari Style's creative director Rocco Iannone on that project.
• Leclerc emphasized his enjoyment in exploring his creativity beyond racing through these fashion endeavors, appreciating the process of conceptualizing and designing a clothing line.

The big picture:

This launch comes as the 2025 F1 season heads into its final three rounds. While Ferrari recently dropped from second to fourth in the constructors' standings after the Brazilian Grand Prix, the team remains in a tight battle with Mercedes and Red Bull for second place. Leclerc's continued engagement in personal branding ventures alongside his demanding racing career highlights the multifaceted lives of modern F1 stars, who balance elite athletic performance with entrepreneurial pursuits.

What's next:

Expect other top F1 drivers to follow suit, expanding their personal brands into various lifestyle categories as fan engagement and commercial opportunities continue to grow within the sport. For Leclerc, the success of CL16 will likely dictate future collections and potentially deeper ventures into the fashion industry, further cementing his status as a style icon within and beyond Formula 1.