Daniel Ricciardo Unveils Enchanté x Ford Racing Collaboration for 2026
Daniel Ricciardo merges his lifestyle brand Enchanté with Ford Racing for a new 2026 collection, dropping January 15, following his post-F1 rally adventures.
Daniel Ricciardo is bridging his post-F1 career with his lifestyle roots through a new collaboration between his brand, Enchanté, and Ford Racing. Set to launch on January 15, 2026, this partnership follows his recent appointment as a Ford ambassador and marks a significant step in his life beyond the grid.
Why it matters:
For Ricciardo, this move solidifies his transition from a full-time F1 driver to a global motorsport personality and entrepreneur. By aligning his personal brand with Ford’s extensive racing heritage—from F1 to Dakar—he maintains relevance in the sport while capitalizing on his commercial appeal and "Honey Badger" persona.
The details:
- Strategic Alignment: The collaboration feels like a natural progression, given Ricciardo launched Enchanté in 2023 and officially became a Ford Racing ambassador in September 2025.
- Shared Philosophy: Ricciardo emphasized that racing was always about "having fun" and creating memories. He praised Ford's passion across disciplines like Le Mans and Bathurst, noting their ability to "find ways of having fun."
- From the Track to the Desert: The announcement follows Ricciardo's participation in the Ford Raptor Rally in Lake Havasu, Arizona. Despite admitting he was "pretty scared" during high-speed desert runs and jumps in a Raptor T1+, he celebrated the community spirit built around the brand.
What's next:
The new Enchanté x Ford Racing line is set to be released on January 15, 2026. As Ricciardo enjoys his time away from the F1 paddock, this collaboration suggests he will remain a visible figure in the automotive world through lifestyle and motorsport events.