F1 Enters Fortnite Universe with New Crossover Event

Formula 1 is officially joining the global video game phenomenon Fortnite with a new crossover collaboration, bringing the thrill of motorsport to millions of gamers worldwide. This partnership introduces a comprehensive "F1 Cosmetic Team Set," allowing players to represent their favorite teams within Fortnite's expansive universe.

Why it matters:

This collaboration marks a significant step for Formula 1 in expanding its reach beyond traditional motorsport audiences, tapping into Fortnite's vast and diverse player base, which is a major social hub for younger demographics. By integrating F1 content into such a popular gaming platform, the sport aims to engage new fans and deepen the connection with existing ones, making F1 accessible 365 days a year in a unique interactive format.

The details:

• The "F1 Cosmetic Team Set" will be available in Fortnite's in-game store starting November 20, strategically timed just before the highly anticipated Las Vegas Grand Prix.
• The collection includes digital outfits styled after each of the 10 official F1 teams, allowing players to don the livery of their preferred constructor.
• Beyond outfits, the bundle features a range of in-game accessories, including F1-themed "gliders" (for aerial traversal) and "pickaxes" (the basic harvesting tools).
• Players will also receive a celebratory "emote" (an animation for expressing feelings) and an F1-branded "back bling" (decorative items worn on a character's back).
• Previous F1 content in Fortnite: While this is the first full championship representation, F1 has had previous individual appearances. Lewis Hamilton was notably featured in Fortnite's "Icon Series," including his beloved bulldog, Roscoe, as a "Rocket-Ready Roscoe" tribute, which was a sentimental favorite among fans.

What's next:

F1's Chief Commercial Officer Emily Prazer emphasized the sport's focus on connecting with fans where they are. This collaboration is a testament to F1's strategy of finding innovative ways to engage audiences and integrate the sport into their existing passions and interests. If successful, this partnership could pave the way for deeper integrations and more interactive experiences, further blurring the lines between motorsport and gaming culture and setting a precedent for how global sports franchises can expand their digital footprint and fan engagement.