F1 extends exclusive broadcast deal with beIN SPORTS across key Asian markets through 2030
F1 has extended its exclusive broadcast partnership with beIN SPORTS, securing coverage in ten Asian markets through 2030. The deal ensures fans in territories like Indonesia, Malaysia, Singapore, and Thailand will have access to every session, plus supplementary Sky Sports F1 shows, supporting the sport's long-term growth strategy in the region.
Formula 1 has secured a long-term broadcast extension with beIN SPORTS, ensuring the sport remains exclusively available to fans in ten key Asian territories through the end of the 2030 season. The deal covers every session, including all practice, qualifying, and Grand Prix races, and will be supplemented by popular Sky Sports F1 programming. This multi-year commitment underscores F1's strategic focus on deepening its roots and expanding its audience in a vital growth region.
Why it matters:
Securing stable, long-term broadcast partnerships in major markets is fundamental to F1's commercial growth and global fan engagement strategy. This deal with a major player like beIN SPORTS guarantees consistent, high-quality coverage for millions of fans across Southeast Asia, a region with a rapidly growing interest in motorsport. It also provides F1 with a reliable platform to promote its events and drivers, directly supporting the sport's expansion ambitions in markets beyond its traditional European heartland.
The details:
- Exclusive Coverage Area: The agreement grants beIN SPORTS exclusive broadcast rights in ten territories: Brunei, Cambodia, Hong Kong, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Timor-Leste.
- Comprehensive Content: The partnership covers every on-track session of the F1 season. This includes full coverage of Sprint event weekends, ensuring fans do not miss any competitive action.
- Enhanced Programming: Beyond the live races, the offering will be bolstered by fan-favorite supplementary shows from Sky Sports F1, such as The F1 Show and Ted’s Notebook, providing deeper analysis and behind-the-scenes access.
- Long-Term Security: The new contract runs until the conclusion of the 2030 F1 season, providing long-term stability for both the broadcaster and fans in the region.
- Official Statement: Ian Holmes, F1's Chief Media Rights and Broadcasting Officer, emphasized the partnership's success, stating, "beIN SPORTS has created a world-class content offering which brings fans closer to the heart of Formula 1." He highlighted the collaborative effort to grow the sport and attract new audiences.
What's next:
This extension solidifies a key pillar of F1's media distribution network in Asia for the remainder of the decade. For fans in the covered regions, it means uninterrupted access to the world's premier motorsport series as it evolves, including the major technical regulation changes scheduled for 2026. For F1, it represents a successful lock-in of a major revenue stream and a trusted partner to help cultivate the next generation of F1 enthusiasts in a critically important part of the world.