28 January 2026BlackbookBreaking newsRace report
F1 Secures Standard Chartered as Official Wealth Management Partner Ahead of 2026
Formula 1 has signed a multi‑year partnership with Standard Chartered, naming the bank its official wealth‑management and corporate‑investment partner for the 2026 season. The deal brings fan activations, supports the all‑female F1 Academy and adds a new revenue stream to F1’s growing commercial portfolio.
F1 has inked a multi‑year deal with Standard Chartered, naming the bank its official wealth‑management and corporate‑investment partner for the 2026 season and beyond. The partnership brings new fan experiences, trackside activations and extends to the all‑female F1 Academy series.
Why it matters:
- Revenue boost: Official‑partner deals sit just below top‑tier global partners, adding a steady stream of commercial income as F1 eyes a $5 billion valuation by 2030.
- Global alignment: Both brands operate in over 60 markets, giving F1 a financial‑services gateway to high‑net‑worth fans while giving Standard Chartered a high‑visibility platform.
- Diversity push: Backing the F1 Academy underscores F1’s commitment to gender diversity, a narrative increasingly important to sponsors and fans alike.
The details:
- Role: Standard Chartered becomes the official wealth‑management and corporate‑investment banking partner.
- Fan activation: The bank will host exclusive trackside experiences for clients and guests at Grand Prix events.
- Academy support: The agreement covers the all‑female F1 Academy, providing financial backing and brand exposure.
- Partner tier: The deal places Standard Chartered in F1’s second‑tier “official partner” category alongside American Express, Crypto.com, Louis Vuitton, Nestlé, Santander and Tag Heuer – now 16 partners in that tier.
- Broader portfolio: The partnership adds to Standard Chartered’s sports sponsorships, which already include a £50 million per‑season deal with Premier League club Liverpool through 2027.
What's next:
- Activation rollout: Expect the first Standard Chartered‑branded hospitality suites and client experiences at the 2026 season opener in Bahrain.
- Academy integration: The bank will feature prominently in F1 Academy marketing, potentially expanding the series’ reach and attracting new sponsors.
- Long‑term impact: If the partnership delivers strong fan engagement and ROI, it could pave the way for more financial‑services firms to join F1’s partner ecosystem, further diversifying the sport’s revenue base.