F1 Teams Unveil New Logos for 2026 as Verstappen Fulfills Helmet Promise
Several F1 teams, including Mercedes and Haas, are refreshing their brands with new logos for the 2026 season. Off-track, Max Verstappen kept his promise to former teammate Sergio Perez, swapping helmets as the two prepare to race as rivals again.
As Formula 1 teams prepare for the 2026 regulations, several are unveiling new visual identities, signaling fresh starts and new partnerships. Amidst the corporate shifts, a moment of sportsmanship emerged as Max Verstappen fulfilled a promise to his former teammate, Sergio Perez, with a heartfelt helmet swap ahead of their new rivalry.
Why it matters:
Brand changes in F1 often signal deeper strategic shifts, like Mercedes aiming to reset after a challenging ground-effect era or Haas securing a major title sponsor. Meanwhile, the helmet swap between Verstappen and Perez provides a humanizing glimpse into the respect between two drivers who shared a dominant era at Red Bull, now set to become on-track rivals once more.
The details:
- Mercedes' New Look: The Silver Arrows are switching their iconic three-pointed star from silver to white, marking a visual departure as they aim to return to the front of the grid with their 2026 contender after a period of being outpaced by Red Bull and McLaren.
- Haas Welcomes Toyota: The American team's logo will now feature 'TGR' for Toyota Gazoo Racing, reflecting their new title sponsor and potentially signaling a stronger technical partnership for the future.
- Red Bull's Minor Tweak: Red Bull also confirmed a slight adjustment to its own branding, though details of the change were minimal.
- A Promise Kept: Verstappen gifted Perez an orange helmet with the message, "Thank you for being a great teammate and friend," fulfilling a pledge made during their final season together at Red Bull. Perez will race for Cadillac in 2025.
Looking Ahead:
These branding updates set the stage for a visually different grid in 2026, with teams like Mercedes and Haas hoping new logos accompany renewed competitiveness. For Verstappen and Perez, their respectful exchange closes a chapter on their time as partners, adding an intriguing layer to their dynamic as they prepare to battle each other with Cadillac taking on Red Bull.