F1 Teams Unveil New Logos for 2026 Season

Several F1 teams are ringing in the new year with fresh branding, as Mercedes, Haas, and Red Bull have all revealed updated logos ahead of the monumental 2026 season. The visual refreshes come as the grid prepares for a new set of regulations and, for some, significant new partnerships, signaling a symbolic reset for the year ahead.

Why it matters:

• A logo change is more than just a new coat of paint; it's a strategic signal of a new era, often tied to major technical overhauls or commercial shifts.
• For Haas, the change directly reflects a crucial new title sponsorship deal with Toyota Gazoo Racing, providing vital financial and technical backing.
• Mercedes' subtle tweak represents a visual reset as the team aims to close the gap to frontrunners and re-establish itself as a championship contender under the new rules.

The details:

• Mercedes: The German team has shifted from its iconic silver three-pointed star to a white version, a distinct visual departure from its traditional branding.
• Haas: The American team has integrated the abbreviation 'TGR' into its logo, formally welcoming Toyota Gazoo Racing as its title sponsor for the new season.
• Red Bull Racing: The reigning champions also joined the branding wave, sharing a small, unspecified adjustment to their own logo.
• All changes are set for the 2026 season, which introduces a new generation of cars and power units, prompting teams to signal a fresh start both on and off the track.

What's next:

• With the branding updates revealed, all attention will now turn to on-track performance when pre-season testing begins in Barcelona later this month.
• Mercedes will be aiming to leverage its new look with a genuine title challenge, while Haas hopes the TGR partnership will propel them up the grid from their 2025 eighth-place finish.
• These visual changes are the first steps in a long journey toward the season opener, where the real impact of these new eras will be tested.