Ferrari Drops Las Vegas GP Merchandise with Puma and Ray-Ban

Ferrari has unveiled a new, exclusive merchandise collection for the Las Vegas Grand Prix, celebrating its two-decade partnerships with Puma and Ray-Ban. The collection, prominently featuring Lewis Hamilton and Charles Leclerc, focuses on race-inspired apparel and accessories, with a unique "Powered by Red" theme.

Why it matters:

Ferrari's long-standing collaborations with global brands like Puma and Ray-Ban highlight the increasing commercialization and lifestyle integration within Formula 1. These partnerships not only generate significant revenue but also extend F1's reach beyond the racetrack, turning drivers and teams into fashion and lifestyle icons. The Las Vegas Grand Prix, known for its glitz and glamour, provides the perfect stage for such a high-profile merchandise launch, blending sport with luxury and entertainment.

The details:

• The exclusive collection commemorates 20 years of partnership between Ferrari, Puma, and Ray-Ban.
• Driver Focus: Lewis Hamilton and Charles Leclerc are featured modeling the new line, emphasizing the star power driving these collaborations.
• Design Inspiration: The T-shirts, described as being inspired by the models worn by Leclerc and Hamilton, reinterpret Ferrari's iconic red shades, both on and off the track. The collection is produced by Puma.
• "Powered by Red": This branding is prominently featured on the apparel, reinforcing Ferrari's core identity.
• Product Range: The collection includes race-inspired shirts, beanies, baseball caps, and special edition Puma Mostro trainers.
• Ray-Ban Contribution: Ray-Ban has added a pair of red RB3776Ms sunglasses to the collection, maintaining the Las Vegas theme.
• Pricing: Items range from a £99 T-shirt to a high-end £540 pair of Puma for Scuderia Ferrari HP Speedcat Pro Las Vegas 2025 trainers, specifically designed for the event.
• Individual Ventures: Charles Leclerc recently launched his own merchandise collection, further illustrating drivers' growing engagement in fashion and personal branding.

The big picture:

The unveiling of this collection at the Las Vegas Grand Prix underscores the event's unique position in the F1 calendar. Las Vegas is not just a race; it's a spectacle where sport, entertainment, and luxury converge. For Ferrari, a brand synonymous with prestige, leveraging this platform through partnerships with Puma and Ray-Ban is a strategic move to reinforce its global brand presence and appeal to a broader, fashion-conscious audience. This trend reflects F1's evolution from a niche motorsport into a global entertainment powerhouse.

What's next:

The success of such limited-edition collections often dictates future collaborations and product lines. As F1 continues to expand into new markets and attract diverse fan bases, expect more teams and drivers to lean into lifestyle branding. These merchandise drops will likely become more frequent and elaborate, further blurring the lines between sports and fashion.