Ferrari Celebrates Puma Partnership with Special Las Vegas GP Kit

Ferrari is set to commemorate its two-decade partnership with Puma at the upcoming Las Vegas Grand Prix, with drivers Lewis Hamilton and Charles Leclerc sporting a unique, commemorative team kit. The special edition apparel will feature a tri-shade design, each hue representing a significant moment in the Scuderia's illustrious history.

Why it matters:

Ferrari's long-standing relationship with Puma highlights the enduring power of brand partnerships in Formula 1. This special tribute not only celebrates a milestone but also connects the team's current era with its rich historical legacy, potentially boosting fan engagement and merchandising interest at a high-profile event like the Las Vegas GP.

The Details:

• 20-Year Anniversary: The core of this initiative is the celebration of Ferrari's two-decade collaboration with Puma, its exclusive kit manufacturer.
• Tri-Shade Design: The special Las Vegas GP team kit will feature three distinct shades of red, each carefully selected to represent a landmark moment in Ferrari's history:
  • Burgundy: This shade harks back to the original livery used by Ferrari at the 2020 Tuscan Grand Prix at Mugello. That race marked a significant milestone as Ferrari's 1,000th world championship Grand Prix entry.
  • 2007 Red: This color signifies the year Kimi Räikkönen clinched Ferrari's last Drivers' World Championship. This remains a poignant memory for the Tifosi, representing their most recent individual driver success.
  • 2008 Red: The final shade represents the color of the cars that secured Ferrari's last Constructors' World Championship in 2008, with Kimi Räikkönen and Felipe Massa at the helm. This marked their most recent team championship title.
• Driver Participation: Both Lewis Hamilton and Charles Leclerc will wear this commemorative kit, adding to the visual spectacle and historical reverence during the Las Vegas event.

The big picture:

This special kit goes beyond mere aesthetics; it's a powerful narrative tool. By weaving together the threads of their past achievements with their present, Ferrari is not just celebrating a sponsorship but also reinforcing its identity as a team steeped in history and ambition. The choice of the Las Vegas GP, a race known for its spectacle and glamour, provides an ideal stage for such a visually striking tribute.

What's next:

Fans can anticipate seeing the special tri-shade kit prominently displayed by Hamilton and Leclerc throughout the Las Vegas Grand Prix weekend. This initiative is expected to generate significant media attention and fan buzz, further cementing Ferrari's place in both F1's present and its storied past.