Ferrari Unveils Las Vegas GP Merch Collection, Featuring Hamilton and Leclerc

Ferrari has launched its new Las Vegas Grand Prix merchandise collection, in collaboration with long-standing partners Puma and Ray-Ban. Drivers Lewis Hamilton and Charles Leclerc are fronting the campaign, showcasing special red T-shirts inspired by the 2025 race kit.

Why it matters:

This new merchandise drop leverages the star power of both current driver Charles Leclerc and future driver Lewis Hamilton, strategically building anticipation for the 2025 season while capitalizing on the buzz around the Las Vegas GP. For Ferrari, it's an opportunity to connect with fans and generate significant revenue through exclusive, high-priced items, reflecting the premium branding of Formula 1.

The Details:

• Collection Core: The 'Powered by Red' line, produced by Puma, forms the core of the collection. It includes a special-edition T-shirt, Puma Mostro sneakers, a bobble beanie, and a baseball cap, all featuring the Scuderia Ferrari shield and HP title-partner branding.
• Exclusive Apparel: The special red T-shirt, priced at £99, is described as being "inspired by the model worn by drivers Charles Leclerc and Lewis Hamilton during the 2025 Las Vegas Grand Prix." This design celebrates 20 years of collaboration between Puma and Scuderia Ferrari HP, reinterpreting Ferrari's iconic red shades.
• Premium Footwear: The collection also features Puma for Scuderia Ferrari HP Speedcat Pro Las Vegas 2025 sneakers, with a hefty price tag of £540.
• Eyewear Integration: Ray-Ban contributes with an RB3776M pair of sunglasses, available for £235 in a matching red color.
• Expanded Options: A 'Puma for Scuderia Ferrari HP' section offers additional tees and caps, diversifying the range beyond the multi-shaded red designs.

The big picture:

Ferrari's strong showing at the 2024 Las Vegas GP saw Carlos Sainz finish third, despite Mercedes' dominant 1-2. With Sainz moving to Williams and Ferrari facing challenges this season, the Italian team is keen to secure a strong finish to bolster its constructors' standings. Leclerc, who has secured the majority of the team's podiums this season, recently performed well in Brazilian qualifying and expressed mild confidence for the Nevada race, believing Las Vegas could be a stronger circuit for the Scuderia. Leveraging high-profile drivers like Hamilton, even before his official move, highlights Ferrari's long-term marketing and brand strategy, aiming to maintain a strong presence both on and off the track.

What's next:

The success of this premium merchandise line will be closely watched as it sets a precedent for how F1 teams can maximize revenue and fan engagement through luxury items. With Hamilton joining in 2025, Ferrari is already laying the groundwork for a marketing powerhouse, potentially boosting its fight for second place in the constructors' standings and reigniting fan passion.