Ferrari Unveils Special Edition Merchandise for Las Vegas Grand Prix

Ferrari has launched a new line of special edition merchandise, including t-shirts, caps, and trainers, ahead of the Las Vegas Grand Prix. The collection features a unique Puma-designed pattern that pays homage to the various shades of red used by Ferrari throughout its history, with pre-orders now open for fans.

Why it matters:

Ferrari's consistent engagement with special liveries and merchandise for significant races like Las Vegas underscores the brand's commitment to connecting with its global fanbase. This strategy not only generates significant revenue but also builds anticipation and excitement around key events, keeping the Scuderia's presence strong both on and off the track. For fans, it's a chance to own a piece of unique F1 history.

The details:

• The new merchandise range is a fresh take on Ferrari's traditional red color scheme, distinct from the hinted black livery for the race cars.
• Puma, celebrating 20 years of collaboration with Ferrari, designed the collection.
• Collection Highlights:
  • Special edition t-shirts featuring the new multi-shade red pattern, priced at £99.
  • Exclusive Ferrari Las Vegas caps available for pre-order.
  • Limited edition Puma trainers, priced at £540, showcasing the unique design.
• This year's team suits, to be worn in Nevada, also incorporate these special edition designs.
• In previous years, Ferrari has used special liveries for the Las Vegas race, including white highlights in 2023 and desert-inspired red suits for drivers in 2024, showing a pattern of unique race weekend themes.

The big picture:

Ferrari's merchandise strategy is part of a broader effort to re-energize the team and its supporters. With an inconsistent season behind them and a demanding Ferrari president, John Elkann, calling for drivers to "talk less" and "focus on driving," the team is under pressure to perform. Strong results in races like Las Vegas are crucial to maintaining morale and showcasing the unity Elkann emphasized after a double DNF in Brazil.

What's next:

Fans can expect to see Charles Leclerc and Lewis Hamilton sporting the new Puma-designed attire during the Las Vegas Grand Prix weekend. While the merchandise offers a vibrant tribute to Ferrari's heritage, all eyes will be on the track as Ferrari seeks to improve on last year's third and fourth-place finishes in Vegas and address their recent performance woes. The team is yet to secure a Grand Prix win this season, making a strong showing in Las Vegas even more critical as the season draws to a close.