Ford Teases 'Spectacular' Red Bull Launch for New F1 Era

Ford and Red Bull have officially kicked off the marketing for their 2026 Formula 1 partnership with a "spectacular" launch teaser. The high-production video, released ahead of the new engine regulations era, is designed to build massive anticipation for Ford's return to the grid as a branded power unit supplier for the first time since 2004, marking a significant moment for both the automotive giant and the reigning F1 champions.

Why it matters:

Ford's entry as a power unit supplier injects a huge amount of heritage, marketing power, and technical resources into Formula 1. This partnership not only provides Red Bull with a formidable ally to challenge Mercedes and Ferrari under the new regulations but also signals the sport's growing appeal to major global manufacturers, bolstering its long-term health and competitive depth.

The details:

• The "spectacular" teaser is a cinematic video showcasing the collaboration between Ford and Red Bull Powertrains, hinting at the aggressive approach they are taking for the 2026 season.
• The partnership is centered on the new set of power unit regulations that will debut in 2026, which place a greater emphasis on electrical power and the use of 100% sustainable fuels.
• Ford's involvement is not just a branding exercise; the company is actively contributing its extensive expertise in areas including combustion engine development, battery technology, and electronic controls.
• The 2026 season, where this partnership will come to life, is scheduled to begin with the Australian Grand Prix on March 8th.

What's next:

While the launch video builds hype, the real work is happening behind the scenes at Red Bull Powertrains' Milton Keynes facility. The focus now shifts to turning this marketing promise into a competitive reality. The true measure of this partnership's success will be its on-track performance against the established powerhouses from Mercedes, Ferrari, and Renault when the green flag drops on the new era.