From F1 Grid to Ford Ambassador: Daniel Ricciardo's Post-Racing Life

Daniel Ricciardo's Formula 1 career concluded at the 2024 Singapore Grand Prix, and he has since confirmed his retirement from the sport. The Australian, known as the 'Honey Badger,' is now embracing a new chapter as a global racing ambassador for Ford and focusing on his personal ventures, signaling a definitive end to any potential comeback.

Why it matters:

Ricciardo's departure marks the end of an era for one of F1's most popular and charismatic drivers, leaving a significant void in the paddock's personality. His transition to a successful post-racing career, coupled with the symbolic handover of his iconic race number, provides a clear blueprint for life after Formula 1 and officially closes the door on a remarkable 13-year Grand Prix career.

The details:

• Retirement Confirmation: Ricciardo ended all speculation by accepting a role as Ford's global racing ambassador in September 2025. This came after he bluntly responded "I'm done" when asked about a potential Cadillac F1 seat earlier in the year.
• Business Ventures: He has expanded his lifestyle brand, Enchanté, which even became a partner with the VCARB F1 team. He also launched a tailgating venture with gambling firm Dabble, tapping into his love for U.S. sports.
• Passing the Torch: In a definitive sign of his retirement, Ricciardo allowed his former teammate, Max Verstappen, to take over his coveted race number 3 starting in 2026. The number held deep personal meaning for Ricciardo, inspired by NASCAR legend Dale Earnhardt.
• New Outlook: Ricciardo has embraced a slower pace of life, spending time on his Australian farm, growing a beard, and focusing on self-exploration. He described the past year as a time to "figure out who I am other than this racecar driver" and to appreciate family and friends more.

Looking Ahead:

While his time on the F1 grid is over, Ricciardo remains connected to motorsport's future. He continues to nurture young talent through the Daniel Ricciardo Series karting events and a scholarship program for the Ginetta Junior series. His new role with Ford will keep him involved in top-level racing, just from a different perspective, ensuring the 'Honey Badger's' influence on the sport will endure.