Haas F1 Announces Multi-Year Kit Partnership With Castore
Haas F1 signs a multi-year apparel partnership with Castore, making the brand its official kit and retail supplier as the team prepares for its 2026 era with Toyota.
The Haas F1 Team has secured a multi-year partnership with sportswear giant Castore, designating it as the team's official kit and retail partner. The deal will see Castore design and supply all performance apparel for the team, alongside creating new fanwear collections as Haas enters a new era with Toyota Gazoo Racing.
Why it matters:
This partnership is a significant commercial step for Haas, reflecting the team's elevated ambitions and stability under its new title sponsor, Toyota Gazoo Racing. Aligning with a premium, performance-focused brand like Castore signals a move upmarket for the American team as it aims to build a more competitive package for 2026. For Castore, adding a fourth team to its F1 portfolio solidifies its position as a dominant sportswear force in the paddock.
The details:
- Scope of Partnership: Castore will be responsible for all on-track performance wear for drivers and staff, as well as off-track apparel for the entire team.
- Fan Collections: The brand will produce replica teamwear and launch dedicated fanwear collections, including special editions for the Japanese and US Grand Prix to honor the team's and Toyota's respective heritage in those countries.
- Castore's F1 Dominance: This deal expands Castore's impressive F1 portfolio. The brand also has major partnerships with McLaren, Alpine, and a record-breaking, $200m+ deal with Red Bull, showcasing its deep and long-term commitment to the sport.
What's next:
This collaboration is a clear indicator of the commercial and operational changes sweeping through Haas as it prepares for the 2026 season. Fans can anticipate a new, elevated range of merchandise, reflecting the team's renewed focus on performance and brand identity. As Haas continues to build its foundation for the future, partnerships like this with Castore are crucial for providing the resources and professional image needed to compete at a higher level.