Kelly Piquet stuns in daring Tiffany & Co. campaign
Kelly Piquet, longtime partner of F1 champion Max Verstappen, has turned heads with a new campaign for Tiffany & Co., showcasing daring fashion and ultra-luxury jewelry valued in the hundreds of thousands of euros. The social media posts highlight her role as a major influencer and brand ambassador, extending the Verstappen circle's reach into the high-fashion world.
Kelly Piquet, partner to three-time F1 champion Max Verstappen, has generated significant buzz on social media by sharing footage from a bold Tiffany & Co. advertising campaign. The Brazilian model and influencer posted videos and photos wearing a revealing black dress alongside high-value jewelry from the luxury brand, captioning one post with "Diamonds understand the assignment." The campaign content, shared ahead of Valentine's Day, continues her long-term partnership with the renowned jeweler.
Why it matters:
While distinct from on-track competition, the personal lives and brand affiliations of F1 drivers and their partners are closely followed by the global fanbase. Piquet's high-profile campaigns and social media presence contribute to the visibility and marketability of the Verstappen brand ecosystem, reflecting the modern intersection of elite sports, luxury fashion, and influencer culture. Her role as a brand ambassador for major labels like Tiffany & Co. underscores the commercial reach extending from the F1 paddock.
The details:
- The campaign features Piquet in a striking, revealing black dress accessorized with gold jewelry from Tiffany & Co.
- Content was shared across her Instagram feed, including both photos and video clips, strategically timed in the lead-up to Valentine's Day.
- The partnership is not new; Piquet has been a collaborator with the luxury jewelry brand for several years.
- The Price Point: The jewelry pieces showcased in such campaigns command premium prices. In a previous post from November 2025, the total value of the Tiffany & Co. items she was wearing was reported to exceed half a million euros, highlighting the exclusive nature of the brand association.
What's next:
Piquet's established relationship with Tiffany & Co. suggests more high-profile campaigns are likely in the future. Her social media activity, often featuring luxury lifestyle and brand collaborations, will continue to be a point of interest for F1 fans tracking the world of the reigning champion. This visibility reinforces how drivers' partners have become significant figures in their own right within the F1 social sphere, influencing brand trends and engaging with a massive audience beyond the race track.