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Lewis Hamilton and Kim Kardashian fuel relationship rumors at Super Bowl, as Cadillac reveals 2026 F1 car
9 February 2026GP BlogRumorDriver Ratings

Lewis Hamilton and Kim Kardashian fuel relationship rumors at Super Bowl, as Cadillac reveals 2026 F1 car

Lewis Hamilton and Kim Kardashian were seen together at the Super Bowl, intensifying speculation about their relationship. In parallel, Cadillac used the event's platform to publicly reveal its 2026 Formula 1 car livery, showcasing its intent to join the grid with Andretti.

Lewis Hamilton and Kim Kardashian made a high-profile joint appearance at the Super Bowl, fueling ongoing rumors of a romantic relationship. Separately, the event served as the stage for Cadillac to unveil its 2026 Formula 1 challenger, marking a significant moment for the American brand's grand prix ambitions.

Why it matters:

Hamilton's personal life consistently generates global media attention, impacting his brand and, by extension, the spotlight on Formula 1. A confirmed relationship with a figure like Kardashian would merge two of the world's biggest celebrity spheres. Concurrently, Cadillac's high-profile car reveal at America's premier sporting event signals the seriousness of General Motors' F1 commitment and its intent to capture the U.S. market's attention ahead of its 2026 entry.

The details:

  • Hamilton and Kardashian were spotted together at Allegiant Stadium in Las Vegas, chatting and laughing in a suite before the game, marking their first major public appearance as a pair.
  • The rumors have a contentious history; Kim's ex-husband, Kanye West, reportedly accused Hamilton of flirting with her during their marriage, claims that resurfaced following their divorce in 2022.
  • Unverified social media posts, suspected to be AI-generated or doctored, have circulated showing West allegedly commenting on Kardashian's Instagram, asking why she is dating Hamilton.
  • On the sporting side, Cadillac chose the Super Bowl broadcast to unveil the livery for its 2026 F1 machine, which will be run by the newly branded Andretti Cadillac team, pending the team's successful entry into the championship.

What's next:

The spotlight will remain on Hamilton as the F1 season begins, with any further public appearances with Kardashian likely to dominate tabloid headlines alongside his on-track performance with Ferrari. For Cadillac, the focus shifts to the track, with the team preparing for the second pre-season test in Bahrain. The real-world performance of their project, and the FIA's final decision on Andretti's entry, will ultimately determine the impact of this high-profile reveal.

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