Mercedes' 2026 campaign dubbed a “next generation” by Toto Wolff as W17 launch timeline is set
Toto Wolff says the 2026 Formula 1 season marks a “new generation” for Mercedes. The team revealed a Jan 22 image drop and Feb 2 digital launch for the W17, while drivers Frederik Vesti and George Russell express excitement for the upcoming regulatory overhaul.
Mercedes’ team principal Toto Wolff has framed the 2026 Formula 1 season as a “new generation” for the Silver Arrows. The team announced that the first looks at the W17 will appear on Jan 22, followed by a full digital launch on Feb 2. Drivers and reserve pilots are already back in the simulator, signalling that the work‑hard phase has officially begun.
Why it matters:
The 2026 rule package will reshape aerodynamics, power units and floor design, erasing much of the competitive gap that has favoured Mercedes in recent years. A clear, forward‑looking message from Wolff underscores the team's intent to stay ahead of the technical curve as rivals scramble to adapt.
The details:
- Car reveal schedule: teaser images of the W17 on Jan 22; full digital unveiling on Feb 2, giving fans and sponsors a first visual of Mercedes’ 2026 design direction.
- Wolff’s quote: “2026 isn’t just another season. It’s the next generation.” – a signal that the team sees the new regulations as a chance to reinvent rather than merely update.
- Reserve driver Frederik Vesti: posted a sim‑run screenshot, writing “We’re so back. In the sim today to kick off the 2026 F1 season, the hard work begins!” – indicating early development work.
- George Russell: said he can’t wait for a “clean slate” under the new rules, highlighting driver enthusiasm for a level playing field after a tough 2025 campaign.
- Engineering focus: Mercedes staff are already testing new floor concepts and hybrid‑power layouts to meet the 2026 power‑unit limits, aiming for both performance and reliability.
What's next:
The Feb 2 digital launch will reveal the W17’s aerodynamic philosophy and how Mercedes plans to exploit the revised floor and hybrid regulations. If the team can translate the early optimism into on‑track speed, the 2026 season could see the Silver Arrows back at the front of the pack.