Mercedes-AMG influenced NLS schedule change to accommodate Verstappen
Toto Wolff confirmed Mercedes-AMG helped reschedule an NLS endurance race date to avoid a clash with F1's Japanese GP, potentially allowing Max Verstappen to race on the Nordschleife in 2026. Wolff justified the move by citing a 75-fold increase in YouTube viewership when Verstappen competed in 2025.
Mercedes-AMG played a key role in rescheduling a round of the Nürburgring Endurance Series (NLS) to avoid a clash with the Japanese Grand Prix, clearing a path for Max Verstappen to potentially race on the Nordschleife again in 2026. Mercedes F1 Team Principal Toto Wolff confirmed the move, highlighting the massive boost in viewership Verstappen's participation brings to the series.
Why it matters:
Verstappen's occasional GT3 appearances have become major events that transcend traditional motorsport audiences. A schedule change to accommodate a single driver underscores his unique star power and commercial draw, demonstrating how top-tier F1 talent can significantly impact other racing series' visibility and success.
The details:
- Toto Wolff clarified the decision was made by the AMG performance division in conjunction with NLS organizers, calling it "an obvious advantage for everyone involved and for the series."
- The move resolves a direct date conflict between an NLS round and the 2026 Japanese GP, which had blocked Verstappen's participation.
- The four-time F1 World Champion made a stunning debut in the series in 2025, winning his first NLS race on the Nordschleife and generating unprecedented fan interest.
By the numbers:
Wolff revealed the staggering viewership difference Verstappen's presence creates: "We had about a hundred times as many viewers on YouTube when Max was there. It was something like 10,000 to 750,000, completely crazy." This 75-fold increase illustrates the "Verstappen effect" on a series' digital reach.
What's next:
The schedule shift removes a key logistical hurdle for Verstappen's 2026 GT3 program, which he has said depends on the demands of F1's new regulatory era.
- It also fuels speculation about a potential start in the iconic Nürburgring 24 Hours, a race Verstappen has long expressed interest in.
- F1 insider Ralf Bach is quoted as saying, "Verstappen will start at the 24h race, regardless of his situation and position in the Formula 1 world championship," suggesting a commitment exists.
- For Mercedes-AMG, having the reigning F1 champion drive their GT3 car represents a powerful marketing opportunity, blending top-level single-seater success with their GT racing pedigree.