Mercedes Unveils 2026 Team Kit in Collaboration with Adidas

Mercedes has officially launched its 2026 team kit developed in partnership with adidas, preserving the team's iconic color palette while introducing a subtle engineered hexagon print across the range. The full collection, featuring apparel, footwear, and accessories, is available now via official channels just days before the team's season launch event.

Why it matters:

In the high-stakes world of Formula 1, team merchandise is more than just clothing; it is a crucial revenue stream and a key element of brand identity. As the sport enters a new regulatory era in 2026, maintaining a strong visual connection with fans is essential for commercial stability. Partnering with a global giant like adidas allows Mercedes to leverage advanced sportswear technology, reinforcing their image as a team focused on performance excellence both on and off the track.

The details:

• Design Philosophy: The 2026 kit keeps the core aesthetic fans love but integrates a new hexagon pattern and reflective detailing. This subtle change aims to modernize the look without alienating the existing supporter base.
• Performance Focus: George Russell highlighted the functional benefits, stating that the design puts team performance at the forefront. He noted that comfort and focus are critical advantages when pushing for championships.
• Antonelli's Input: Entering his sophomore season, Andrea Kimi Antonelli expressed confidence in the new gear. He emphasized that the optimized fit allows him to concentrate entirely on driving and delivering results.
• Fan Reception: Early reactions on social media have been largely enthusiastic, with many praising the quality and the "need" to buy the new items. However, a segment of the fanbase remains undecided, with some criticizing the hexagon texture as unnecessary or feeling the design is too similar to previous years.

What's next:

While the teamwear sets the tone for the season, the real scrutiny will begin when the car breaks cover.

• Mercedes is scheduled to reveal its 2026 livery on January 22, providing the first glimpse of how the new power unit regulations have influenced the car's aerodynamic packaging.
• The launch will also serve as the first major public test of the team's new dynamic, particularly as Antonelli steps up alongside Russell for a full championship assault.