Mercedes Unveils Bespoke adidas Teamwear for 2026 Season
Mercedes and adidas have launched a bespoke teamwear collection for the 2026 season, designed to enhance performance for every team member ahead of new regulations.
Mercedes has officially kicked off its preparations for the 2026 Formula 1 season by unveiling a comprehensive overhaul of its teamwear in collaboration with adidas. As the Silver Arrows gear up for a year defined by major regulatory changes, the new collection focuses on bespoke engineering designed to provide specific performance benefits for everyone from the drivers to the pit crew.
Why it matters:
In Formula 1, the concept of marginal gains extends far beyond the chassis and engine; the physical comfort and mental focus of the team members are critical components of race weekend success. With the 2026 regulations introducing significant technical challenges, ensuring that the entire team operates at peak efficiency—both physically and mentally—is vital for Mercedes' bid to return to the front of the grid and challenge for championships.
The details:
- Bespoke Engineering: This marks the second year of the partnership following adidas becoming the Official Team Partner in 2025. However, the focus has shifted to customization, with apparel uniquely crafted for specific roles within the team.
- Role-Specific Design: Drivers, mechanics, and engineers will all receive specially designed gear tailored to their distinct physical demands and working environments.
- Performance Focus: George Russell emphasized that the new kit offers a "crucial advantage," noting that every detail matters in a title fight. He stated that the design allows him to remain sharp and focused, enabling peak performance on track.
- Technical Integration: Michael Batz, Motorsport Category GM at adidas, highlighted that the gear meets the rigorous demands of every team member. Mercedes CCO Richard Sanders added that the collection balances technical requirements with the team's identity.
- Fan Availability: The new adidas x Mercedes AMG PETRONAS F1 Team collection will be available for purchase by fans starting January 15.
Looking ahead:
The launch of the new teamwear sets the tone for the upcoming season as the team adapts to the new regulatory framework. Rookie Kimi Antonelli also expressed confidence in the partnership, stating that the commitment to optimizing fit and function allows him to step onto the track feeling ready to deliver results in his second season.