Norris, Brown to Host London Event Recapping 2025 F1 Title Win
Lando Norris and Zak Brown will host a live London event in February to discuss the Brit's hypothetical 2025 F1 championship, offering fans an intimate recap of the title-winning season.
Fresh off his hypothetical 2025 World Championship title, Lando Norris and McLaren CEO Zak Brown will host a live event at London's iconic Hammersmith Apollo. The 'world exclusive' show in February will offer fans an intimate, behind-the-scenes look at their championship-winning season, providing a unique bridge between the conclusion of the 2025 campaign and the start of the new 2026 era.
Why it matters:
This event represents a significant evolution in fan engagement, moving beyond traditional press conferences to create a direct, celebratory experience. For McLaren, it's a savvy marketing move to capitalize on title momentum, strengthening the bond between the team, its new champion driver, and its supporter base ahead of a season of massive regulatory changes.
The details:
- The Event: Billed as a 'world exclusive, one off-live event,' the show will see Norris and Brown discuss the 2025 season, fine margins, and team dynamics.
- Date & Venue: The event is scheduled for Sunday, Feb. 22, at the Hammersmith Apollo, the same venue where Brown previously held a successful promotional event.
- Strategic Timing: It will take place after the 2026 pre-season testing has concluded, meaning Norris and Oscar Piastri will have already driven the team's new challenger.
- Fan Access: Approximately 3,500 fans will have the chance to attend, with tickets going on general sale on Jan. 9.
What's next:
The event will act as a major celebration and a final capstone on the 2025 season before the F1 world fully pivots to the challenges of 2026. For Norris, it's a platform to thank his fans and solidify his status as a World Champion before he begins his title defense with the coveted number 1 on his car.