Racing Bulls' 2026 Kit Reveals Hint of Ford Blue

Racing Bulls has dropped a major hint about its 2026 Formula 1 livery with the reveal of its new team kit, which features a distinct shade of Ford blue. The collection, developed in a "first-of-its-kind campaign" with emerging designers, serves as a teaser for the team's new identity as it partners with Ford for the upcoming power unit regulations.

Why it matters:

The team kit reveal is more than just merchandise; it's the first tangible public signal of the high-profile Ford partnership that will power Racing Bulls and Red Bull from 2026. With the new regulations representing a massive reset for the grid, establishing a strong, fresh brand identity early is crucial for attracting sponsors and engaging fans ahead of a pivotal season for the team.

The details:

• The kit was created through a "Creator Platform," collaborating with up-and-coming designers in a move the team calls a "first-of-its-kind campaign."
• A "distinctive hint of Ford blue" is featured throughout the clothing line, directly linking the merchandise to the team's future power unit partnership with the American automotive giant.
• CEO Peter Bayer emphasized the strategy is about "shaping the future of our team and connecting with the next generation of fans," moving beyond traditional motorsport marketing.
• Drivers Liam Lawson and rookie Arvid Lindblad both expressed excitement, with Lawson noting the design stays "true to our identity" and Lindblad calling it an "authentic" start to his first F1 season.

What's next:

The team kit reveal is a prelude to Racing Bulls' official 2026 season launch, which is set to take place later this week. This event will likely provide a full, unobstructed view of the team's new livery on the actual car, confirming how the Ford blue influence will translate to the VCARB chassis on track.