Racing Bulls Unveil 'Holo' Livery for Las Vegas GP

Visa Cash App Racing Bulls has revealed its final special livery for the 2025 Formula 1 season, taking inspiration from the new Holo Card in Cash App's lineup. The car, the VCARB 02, will feature an iridescent, holographic design reflecting Las Vegas's vibrant nightlife, with the theme extending to the garage and driver gear.

Why it matters:

Special liveries have become a significant part of Formula 1's appeal, especially at high-profile events like the Las Vegas Grand Prix. For Racing Bulls, this bespoke design not only celebrates their partnership with Cash App and Visa but also highlights a new product, the Holo Card, integrating culture, technology, and design into their F1 activation.

The Details:

• The livery is inspired by Cash App's new Holo Card, promoted as a premium card with a $0 starting price.
• The design on the VCARB 02 is iridescent, creating holographic patterns that evoke the bold, high-energy visual identity of Las Vegas.
• Extensive Theme Integration: Beyond the car, the holographic theme will encompass a full garage takeover, as well as specially designed race suits, boots, and gloves for the drivers, emphasizing a holistic brand experience.
• Promotional Display: A show car featuring the Las Vegas livery will be displayed at the Park MGM hotel starting November 19th, offering fans an off-track viewing opportunity.
• Partnership Philosophy: According to Zack Ashley, Head of Global Brand Partnerships at Cash App, the collaboration aims to bring Cash App's spirit of innovation to F1, demonstrating that premium design can be accessible.

Between the lines:

Racing Bulls CEO Peter Bayer emphasized the importance of special liveries in connecting with fans and showcasing creativity, citing previous designs for Miami, Silverstone, and Austin. This final 2025 livery serves as a culmination of the team's innovative approach to partner integration throughout the season.

What's next:

The Las Vegas Grand Prix will be the setting for this visually striking livery's debut, offering a unique spectacle on track. The initiative also aims to further promote the Cash App Holo Card, blending the excitement of F1 with digital financial services. The success of such marketing activations could pave the way for more integrated partnerships within Formula 1, continually evolving how brands engage with the sport and its global audience.