Racing Bulls Unveils Holographic F1 Livery for Las Vegas Grand Prix
Racing Bulls has unveiled a striking 'holographic' livery for the Las Vegas Grand Prix, a collaboration with Cash App that features iridescent colors inspired by the city's vibrant nightlife. This is the team's final special livery of the 2025 season, joining Williams, Alpine, and Sauber in presenting unique designs for the high-profile event, highlighting a growing trend of F1 teams leveraging artistic collaborations and bespoke liveries for enhanced brand visibility and fan engagement.
The Racing Bulls Formula 1 team has unveiled a unique 'holographic' livery for this weekend's Las Vegas Grand Prix, a collaborative effort with its title partner Cash App. This special design is the team's fourth and final one-off livery of the 2025 season.
Why it matters:
After several teams have already revealed special liveries for the highly anticipated Las Vegas Grand Prix, Racing Bulls is joining the trend with a design that aims to capture the city's vibrant spirit. These one-off liveries are not just about aesthetics; they're crucial marketing tools that enhance fan engagement and provide unique branding opportunities for sponsors, especially in a high-profile event like the Las Vegas race.
The Details:
- The holographic livery introduces iridescent colors to the traditionally white nose, sidepod, and engine cover of the VCARB 02 car, driven by Isack Hadjar and Liam Lawson.
- The design draws inspiration from the 'Holo Card,' Cash App's latest Visa Card offering.
- It also pays homage to the "bold, high-energy spirit and vibrant nightlife aesthetic" of Las Vegas.
- The special Las Vegas theme will extend beyond the car, applying to the team's garage, drivers' race suits, boots, and gloves.
- A show car featuring the livery will be displayed at the Park MGM hotel starting Wednesday, allowing fans to get an up-close look.
- Other Teams with Special Liveries for Las Vegas:
- Williams Racing: Their FW47 will feature a predominantly black design with rainbow accents and blue sidepods, in partnership with Atlassian and its AI-powered tool Rovo.
- Alpine: The A525 will return with a vibrant pink livery across the remaining three races of 2025, adding pink to the sidepods to highlight title sponsor BWT.
- Sauber (Stake F1 Team): Marking its final races before transitioning to Audi in 2026, Sauber will roll out a special livery for Las Vegas. It retains the contrasting black and green of the C45 but incorporates a chequered flag motif, symbolizing the end of an era for the team in green.
The big picture:
Racing Bulls CEO Peter Bayer emphasized the importance of special liveries to the team and its fans this season. He noted that each design has become a statement of creativity and expression, highlighting collaborations with artists like Slawn and Shaboozey for previous one-off liveries in Miami, Silverstone, and Austin. The team views these liveries as a way to integrate partners' worlds into F1, fostering a sense of connection with fans and partners alike. Finishing the year with this striking Las Vegas design is seen as the perfect culmination of a season of innovation and collaboration.
What's next:
The Las Vegas Grand Prix weekend will be a visual spectacle, not just for the racing itself but for the array of unique liveries on display. These special designs will undoubtedly add an extra layer of excitement and personality to the event, creating memorable moments for fans and showcasing the creative partnerships within Formula 1. It also underscores how teams are leveraging major events to maximize brand visibility and fan engagement in an increasingly competitive landscape. The success of these liveries in generating buzz will likely influence future marketing strategies in F1.