Racing Bulls Unveils Neon‑Inspired Livery for Japanese Grand Prix

Racing Bulls has unveiled a fresh white‑red‑silver livery for the Japanese Grand Prix, swapping its traditional colors for a neon‑inspired scheme. The design draws on Red Bull’s Spring Edition can and the night‑time Tokyo Drift car meet, and features hand‑drawn kanji by Japanese calligrapher Bisen Aoyagi. CEO Peter Bayer says the look is meant to connect with younger, culture‑savvy fans.

Why it matters:

• Reinforces the team’s push to connect with the Japanese market, a key fanbase for F1.
• Highlights a growing trend of motorsport teams leveraging street‑culture aesthetics to broaden appeal.
• Provides a visual refresh that could boost merchandise sales ahead of the race weekend.

The details:

• Livery palette and calligraphy: white base with red and silver accents, featuring Bisen Aoyagi’s hand‑drawn kanji that spells “Racing Bulls.”
• Inspiration & event: derived from Red Bull’s Spring Edition can shown at Red Bull Tokyo Drift, a neon‑filled night car meet with 500 custom builds, DJ sets and drifting shows.
• Fan preview: The car will be displayed at Shibuya109’s Entrance Event Space in Tokyo on 23 March, with CEO Peter Bayer noting the Tokyo debut adds special meaning.

What's next:

• Racing Bulls will race the new livery at the Japanese Grand Prix in Suzuka on 30 March.
• Merchandise with the fresh graphics will launch online after the race, targeting both collectors and new fans.