Red Bull Poised for Major Adidas Apparel Partnership

Red Bull Racing is reportedly finalizing a three-year, multi-million-euro deal with sportswear giant Adidas to become its official apparel supplier starting in 2027, replacing its current partner Castore. The agreement, estimated to be worth around €27 million per season, would significantly expand Adidas's footprint in Formula 1, where it already outfits the Mercedes and Audi teams.

Why it matters:

This partnership represents a major commercial and branding shift for the reigning world champions. The substantial financial injection could bolster Red Bull's operational budget, while aligning the team with a global sportswear leader like Adidas enhances its brand prestige and marketing reach. For Adidas, securing a top team like Red Bull cements its position as a dominant force in F1 team apparel.

The details:

• The reported three-year contract would commence with the 2027 F1 season.
• The deal is valued at approximately €27 million per season, a significant commercial boost for the team.
• Adidas currently supplies apparel to the Mercedes team (since 2025) and the Audi works team, with their contracts reportedly in a similar financial range.
• Initial design concepts have already been presented to Red Bull, with the team's iconic blue remaining the primary color, accented by fresh design elements intended to give the team a "new life."
• An Adidas spokesperson declined to comment on the rumors, stating the company's policy is not to address speculation.

What's next:

While not officially confirmed, this deal signals Red Bull's intent to leverage its championship-winning status for premium commercial partnerships. If finalized, the 2027 season will mark a new visual identity for the team on the grid. The focus now shifts to an official announcement from Red Bull and Adidas, which would solidify one of the most prominent team-apparel partnerships in the sport.