Russell Hails New Mercedes-Adidas Kit as 'Crucial Advantage' for 2026 Season
George Russell claims Mercedes' new adidas teamwear offers a "crucial advantage" for 2026. The custom-designed kit prioritizes performance for drivers and staff ahead of major regulation changes.
Mercedes has unveiled its new teamwear collection developed with adidas for the 2026 season, placing a heavy emphasis on performance optimization. George Russell described the new kit as a "crucial advantage" in their pursuit of championships, while teammate Kimi Antonelli highlighted the confidence boost from the technical innovation.
Why it matters:
In Formula 1, the concept of marginal gains is paramount, extending far beyond the chassis and power unit. While teamwear is often viewed as merchandise, for a top-tier team like Mercedes, optimizing the physical comfort and efficiency of drivers and mechanics is a vital component of overall performance. This renewed focus on technical apparel comes as the Silver Arrows gear up for a pivotal season defined by major regulatory changes.
The details:
- Bespoke Engineering: Adidas is crafting apparel specifically for each individual team member, from the drivers to the pit crew, ensuring the gear meets the precise demands of their respective roles.
- Russell’s Focus: The team's lead driver stated that the collection puts "performance at the forefront," allowing him to stay sharp and focused, which he believes provides a tangible edge.
- Antonelli’s Step Up: Entering his second season, Antonelli noted that adidas’ commitment to fit and function helps him feel ready to deliver results, marking a significant step in his development.
- Commercial Synergy: This marks the second year of the partnership, with officials noting that the gear embodies the team's identity while meeting the rigorous technical standards of F1.
- Fan Release: The new collection will be available to the public starting January 15, just ahead of the pre-season preparations.
Looking ahead:
The 2026 season represents a fresh start with new regulations, and Mercedes is clearly aiming to exploit every possible variable. By integrating advanced sportswear technology into their race weekend protocol, the team hopes to build a culture of excellence that translates into podium results and a return to title contention.