The Power Brokers Behind the F1 Grid: Who Manages Who?

Behind every helmet on the F1 grid is a key figure orchestrating their career, handling everything from multi-million dollar contracts to commercial partnerships. A look at the 2026 driver lineup reveals a diverse cast of managers, including former world champions, family members, and seasoned sports agents who play a pivotal role in shaping the sport's landscape.

Why it matters:

These managers are the power brokers who can make or break a driver's career. Their influence extends far beyond the racetrack, dictating team moves, negotiating salaries, and securing personal sponsorships that define a driver's financial and professional future. Understanding who they are provides insight into the alliances and strategies at play within the highly competitive F1 paddock.

The details:

The management landscape across the grid is a mix of established agencies and personal relationships, with some fascinating dynamics:

• Former Champions at the Helm: Several drivers are guided by those who have previously raced at the highest level. Mark Webber manages Oscar Piastri through JAM Sports Management, while Nicolas Todt (son of former FIA president Jean) leads Charles Leclerc's camp at All Road Management. Fernando Alonso also co-manages his own career through A14 Management.
• Keeping it in the Family: For some, trust is paramount. Red Bull's Isack Hadjar is managed by his mother, Randa, while Williams' Carlos Sainz is represented by his cousin, Carlos Onoro Sainz.
• Team Involvement: It's not uncommon for teams to have a hand in their drivers' affairs. George Russell is represented by Mercedes, a relationship that helped smooth his recent contract extension. Similarly, Esteban Ocon remains managed by Mercedes' driver development advisor, Gwen Lagrue, despite driving for Haas.
• The Most Intriguing Duo: The most unique situation for 2026 involves Fernando Alonso and Gabriel Bortoleto. Alonso's A14 Management company also represents Bortoleto, meaning the two-time world champion will be managing his future Audi teammate on the grid.

Looking Ahead:

As the sport heads towards the 2026 regulation changes, the role of these managers will become even more critical. They will be the central figures in the upcoming 'silly season,' navigating driver market movements and securing their clients' places in the next era of Formula 1. The decisions made in these boardrooms will have a direct impact on the competitive order we see on track.