Tommy Hilfiger and Cadillac F1 Team Launch Debut Fanwear Collection
The new Cadillac Formula 1 Team has launched its first official merchandise line through a collaboration with Tommy Hilfiger. The collection features team-branded apparel, blending racing aesthetics with classic American prep style, as both brands aim to establish a strong fan and commercial base ahead of the team's competitive debut in 2026.
Ahead of its debut season, the Cadillac Formula 1 Team has partnered with iconic American fashion brand Tommy Hilfiger to launch its first official fanwear collection. The line features replica team kit and apparel blending the team's red, white, and black colors with Tommy Hilfiger's classic prep aesthetic, marking a significant step in building the new team's commercial and cultural identity before it turns a wheel in competition.
Why it matters:
This collaboration merges high-performance motorsport with mainstream fashion at a critical moment. For Cadillac, it's an early move to establish a tangible brand presence and fan connection off the track. For Tommy Hilfiger, it represents a strategic return to Formula 1, a sport that has evolved into a major global cultural and lifestyle platform, allowing the brand to tap into a new generation of fans.
The details:
- The collection includes driver caps, T-shirts, polos, and outerwear in the team's brand colors, accented with metallic and chrome details.
- Key pieces feature a unisex black replica crew hoodie priced at $159.99 and a black full-snap varsity bomber jacket for $259.99.
- T-shirts range from $39.99 to $79.99, with caps priced between $39.99 and $54.99.
- Lea Rytz Goldman, Global Brand President at Tommy Hilfiger, highlighted the brand's legacy in F1 and stated the partnership aims to create "confident, collectible" classics for fans.
- Cassidy Towriss, Chief Brand Advisor for the Cadillac F1 Team, emphasized the shared values of design and performance between the two American icons, calling the collection "authentic, elevated, and true to the identity we’re building."
What's next:
This initial 2026 collection is described as just a glimpse of what's to come, with additional fanwear lines expected to drop throughout the team's debut season. The team's official 2026 livery will be unveiled in a television advertisement during the Super Bowl on February 8th, followed immediately by pre-season testing in Bahrain from February 11-13, shifting focus from brand building to on-track performance.