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Toto Wolff in Talks to Sell Mercedes F1 Stake Amidst 
Giant Valuation
12 November 2025Sky SportsBreaking newsAnalysisRumor

Toto Wolff in Talks to Sell Mercedes F1 Stake Amidst Giant Valuation

Toto Wolff is reportedly in talks to sell a 5% stake in the Mercedes F1 team, valuing the outfit at a staggering £4.6 billion. While Wolff would reduce his personal holding from one-third to 28%, he is expected to retain his crucial roles as Team Principal and CEO, ensuring stability amidst this significant financial move. The development underscores Formula 1's soaring commercial value and increasing investor interest, even as Mercedes works to regain its past championship dominance.

Toto Wolff is reportedly in advanced discussions to sell a portion of his significant stake in the Mercedes-AMG Petronas F1 Team. While the 53-year-old Austrian currently owns a third of the team, he is looking to divest around five percent, retaining a substantial 28 percent. Crucially, Wolff would maintain his roles as Team Principal and CEO, ensuring leadership continuity.

Why it matters:

  • This potential sale values the Mercedes F1 team at an astounding £4.6 billion, highlighting the escalating financial appeal of Formula 1 and the significant growth in value for top-tier teams.
  • The transaction, if completed, would underscore the increasing investor interest in F1, a sport experiencing a surge in global popularity.
  • For Mercedes, it signifies a potential strategic realignment of ownership while ensuring stability in its leadership, a critical factor for a team aiming to regain its championship dominance.

The details:

  • Current Ownership Structure: Toto Wolff currently holds a one-third stake in the Mercedes F1 team. The other two-thirds are split equally between Mercedes-Benz Group AG and INEOS, a chemical company owned by Sir Jim Ratcliffe.
  • Proposed Sale: Wolff is in advanced talks to sell approximately five percent of his shares, which would reduce his holding to around 28 percent.
  • Leadership Continuity: Despite the share sale, Wolff is expected to remain in his pivotal roles as Team Principal and CEO, ensuring no immediate operational or strategic shifts.
  • Team Valuation: The proposed deal places a staggering valuation of £4.6 billion on the Mercedes F1 team, a remarkable increase from when INEOS acquired its stake for £208 million in 2022.
  • Mercedes' Official Stance: The team has issued a statement saying, "We will be making no comment on this. The governance of the team will remain unchanged, and all three partners [Mercedes-Benz, Toto, and INEOS] are fully committed to the ongoing success of Mercedes-Benz in Formula 1."

The big picture:

Mercedes enjoyed an unparalleled era of dominance, clinching eight consecutive Constructors' Championships and seven Drivers' titles between 2014 and 2021. This included six titles for Lewis Hamilton and one for Nico Rosberg. While they currently sit second in the Constructors' Championship with George Russell securing two victories this season, they are in a rebuilding phase, looking to challenge the likes of McLaren and Red Bull more consistently.

What's next:

  • The ongoing discussions suggest that a formal announcement could be forthcoming if the deal progresses. The F1 world will be watching closely for how this potential ownership adjustment impacts the team's long-term strategy and financial firepower.
  • With the Las Vegas Grand Prix approaching, the focus will soon return to on-track performance, but the financial undercurrents of F1 continue to make headlines, reinforcing the sport's burgeoning commercial appeal.

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