Cadillac unveils 2026 F1 livery in Super Bowl ad, confirms driver lineup

Cadillac has officially revealed the livery for its 2026 Formula 1 entry, marking a significant visual milestone for the American brand's highly anticipated return to the championship. The team also confirmed its full driver lineup, with Valtteri Bottas and Sergio Perez set to race, supported by development driver Colton Herta. The car will be powered by a Ferrari engine, completing the picture of the grid's newest constructor.

Why it matters:

Cadillac's entry represents a major expansion of American involvement in Formula 1, capitalizing on the sport's growing popularity in the US market. The confirmation of an experienced driver pairing in Bottas and Perez provides immediate credibility, while the Ferrari power unit partnership is a critical technical foundation. The livery reveal, strategically timed during the Super Bowl, underscores the commercial ambition and marketing power behind the project.

The details:

• The 2026 race livery was unveiled to a massive audience during a commercial break in the fourth-quarter of the Super Bowl between the Seattle Seahawks and New England Patriots.
• Prior to the official launch, the team conducted a pre-season shakedown in Barcelona using a temporary, all-black livery to keep the final design under wraps.
• The driver lineup combines proven race winners and podium finishers. Valtteri Bottas brings extensive experience from Mercedes and Alfa Romeo, while Sergio Perez adds recent knowledge from a top team as a former Red Bull driver.
• American IndyCar star Colton Herta will serve as the official development driver, linking the project directly to US motorsport talent.
• The technical package will be built around a customer Ferrari power unit, a decision that provides a known competitive benchmark from the outset.

What's next:

The focus now shifts from branding to on-track development. The team will continue its testing program with the new livery, working to integrate the Ferrari power unit seamlessly into its first-ever chassis. All eyes will be on their performance in the opening races of the 2026 season to gauge how quickly the new operation can become a competitive midfield player and potentially challenge the established order in the years that follow.