Hamilton praises Bad Bunny's 'important' Super Bowl halftime show message
Lewis Hamilton hailed Bad Bunny's 2026 Super Bowl halftime show as historically significant, praising its message of unity and love against division. The F1 champion was personally moved by the performance's political stance and its display of his family's Grenadian flag.
Seven-time Formula 1 world champion Lewis Hamilton has publicly endorsed the politically charged 2026 Super Bowl halftime performance by Puerto Rican artist Bad Bunny (Benito Ocasio), calling it one of the most important in history. Hamilton, who attended the event, was moved by the show's message of unity and love in the face of political division.
Why it matters:
Hamilton's vocal support for a performance with a clear political stance underscores his continued evolution as a prominent social activist beyond the racetrack. As one of the most recognizable global athletes, his platform amplifies messages of inclusion and resistance, influencing perceptions within the traditionally apolitical sphere of major sporting spectacles like the Super Bowl.
The details:
- Bad Bunny used his Grammy Awards acceptance speech and Super Bowl halftime platform to advocate for the abolition of U.S. Immigration and Customs Enforcement (ICE), wearing an "ICE Out" pin and delivering a message that "the only thing that's more powerful than hate is love."
- Hamilton, attending the Super Bowl with rumored partner Kim Kardashian, took to his Instagram Story to share his reaction, stating the show gave him "goosebumps" and that he holds the "highest respect" for the artist.
- The F1 driver emphasized that the performance stood out because it was "about the people" and featured a "diverse group of people, on the same level, with a message of togetherness," directly contrasting with leaders who "encourage division."
- A personal connection was forged for Hamilton when he saw the Grenada flag displayed during the show, noting his family roots in the Caribbean and that it made him "feel instantly connected."
What's next:
Hamilton's public alignment with such messages reinforces his role as a cultural figure who consistently uses his influence to support causes related to equality and justice. This incident is unlikely to be an isolated comment, suggesting he will continue to leverage his global profile to comment on social and political issues, both within and outside the world of motorsport.